Gillette

Gillette is one of the brands of Procter & Gamble. It develops and manufactures shaving accessories and body care products. The company was founded in 1901, and its "founding father" was American inventor King Camp Gillette. Initially, the company was called the American Safety Razor Company, but a year later it was renamed the Gillette Safety Razor Company.

The idea of creating a disposable razor came to K. K. Gillette when he saw his own dangerous razor, which needed sharpening once again. From that moment on, the rise of the "Gillette razor empire" began. The new razors were hugely popular, and the company constantly improved their designs.

In 1971, Gillette was the first company in the world to release a razor with two blades (Trac II), and in 1977, the first cartridge with a floating head and two blades (Atra/Contour system). Thanks to the Atra/Contour system, the razor was able to "adapt" to the contours of the face, ensuring the smoothest possible shave. In 1985, the Atra Plus modification, equipped with a lubricating strip, was released.

Currently, Gillette products are widely available, and its product catalogue includes:

• HEATED RAZOR heated razors;
• FUSIONSTMrazors – FUSION, PROSHIELD, and PROGLIDE series;
• ProGlide Power razors with five blades and vibration mode;
• MACH3 razors;
• Gillette SKINGUARD razors and blades for sensitive skin;
• women's shaving systems – Sensor Excel for women, Venus, Venus Divine, Venus Vibrance, Venus Breeze, Embrace;
• replacement cartridges for razors;
• disposable razors;
• trimmers;
• pre- and post-shave products;
• deodorants and antiperspirants.

Every Gillette shaving system is protected by copyright, as is its name. Production facilities are located in the United States, as well as in Germany, Poland, Russia, Brazil, Mexico and China. The Chinese factories do not produce blades, only plastic and rubber parts.