A luxurious shampoo that restores moisture while protecting hair from color fading, daily stress, and future damage. Perfect for straight, wavy, and curly hair.

Key benefits:
• Replenishes and retains moisture.
• Improves the overall appearance and texture of hair.
• Smoothes hair, making it soft and shiny.

Exclusive caviar
1) Clinically proven to provide hydration, smoothness and manageability.
2) Contains Alterna's exclusive ingredient, Seasilk, which helps replenish moisture, locking it in, leaving hair looking and feeling healthier
3) Contains luxurious caviar extract, rich in omega fatty acids, vitamins and minerals that help defend and protect against the factors that make hair look older: physical, chemical and natural aging.

Caviar Anti-Aging Replenishing Moisture Shampoo helps restore hair's moisture balance, leaving hair noticeably softer, smoother, and shinier, with a feeling of transformation after just one use. It helps protect and defend against everyday aggressors like environmental, physical, thermal, and chemical damage, which can age hair. Formulated with Alterna's signature caviar extract and sea silk, the formula helps counteract the physical, environmental, and natural signs of aging and stress, which can cause hair to become dry, brittle, and more susceptible to damage. Clinically proven to provide hydration, smoothness, and manageability, while reducing breakage by over 99% and providing thermal protection.*

*compared to hair not treated with Caviar Anti-Aging Replenishing shampoo and conditioner

How to use: Massage shampoo into wet hair. Rinse thoroughly.