Semi-permanent hair dye without ammonia Goldwell Elumen RR@all Red Elumen Color Goldwell is more than a hair color - it uses a revolutionary technology to create spectacular long-lasting results! A different creative inspiration based on a physical reaction, Elumen hair color does not produce any chemical reaction in the hair. Elumen is a non-oxidative color, based on direct pigments, without ammonia, without oxidant and gentle on the hair, it offers amazing coloring results, like never before. The result is an intense and bright color, with magnificent shine and incredibly long-lasting color effects! Elumen is one of the most effective ways to get long-lasting vibrant colors, as well as a non-chemical alternative to regular color treatments. Benefits Repairs hair while coloring Without peroxide, ammonia and ammonia smell 4 new natural shades with up to 100% coverage of white hair**Alternative for clients with allergic reactions to oxidative color***With up to 37% more shine on the face demi-permanent color With up to 76% more color intensity compared to permanent oxidative hair colors Durability up to 20% higher compared to color oxidative permanent**** Technology Elumen HD technology A system of specially selected dyes Color pigments penetrate deep into the hair Creates extraordinary intensity and longevity (Magnet Effect) While replenishing (Repair Effect) damaged areas inside the hair Shine & Care technology Creates exceptional shine and a sensation of healthy hair.