The loss of protein, which provides elasticity to our dermis, leads to a reduction in collagen and hyaluronic acid, which leads to wrinkles. Beauty of Joseon has developed an eye serum that alleviates these wrinkles by combining ginseng extract and retinal.

From the very beginning, ginseng has been the basic ingredient of this serum, as it is supported by numerous studies on its effectiveness in reducing wrinkles thanks to the high content of saponins. Ginseng is a well-known herbal ingredient with unique properties.

Beauty of Joseon wanted to integrate vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Their main challenge was to balance ingredient stability while minimizing skin irritation. That's why they've included 2% (0.02% active ingredient) liposome-stabilized retinal in their formula, so customers can experience the effects of retinal first-hand.

Key ingredients

Ginseng root extract 10%
In Donguibogam, a Korean book on herbalism, ginseng was used as an important oriental medicine and written as Shincho, meaning herb from the gods. Hwang Jini, known as the most beautiful woman of the Joseon Dynasty, used ginseng decoction as bath water. The rich saponin in ginseng helps provide the skin with moisture quickly and retains it deep in the skin for a long time, helping to create healthy skin.

Retinal stabilized with liposomes 2%
Retinal is a derivative of vitamin A and has long been used in skin care to improve wrinkles.

Vitamin A
When vitamin A is consumed through food, it undergoes metabolic processes that convert it in the order retinol -> retinal -> retinoic acid. Retinal, which is converted directly into retinoic acid, acts on the skin faster and more effectively than retinol, which must undergo the process of transformation into retinal.

How to use: After smoothing the skin with tonic, apply 1-2 pumps of serum around the eyes or the entire face.