The HUGO man cannot be easily pigeonholed. He believes that all rules exist to be broken. Using his potential "to the max", he is able to move the world from its foundations. He stubbornly believes that he is his own rudder, sailor and ship. Rebellion, lack of humility and self-confidence are undoubtedly his basic features. The HUGO Man fragrance, also known by its common name Hugo Green, referring to the color of its packaging, was launched 20 years ago. He quickly gained recognition among rebels and nonconformists. Sociologists call them "freethinkers". What does this really mean? A "Freethinker" is someone who is charismatic, creative, spontaneous and brave. He is driven by a desire for sensations - so strong that he does not hesitate to cross boundaries. Hugo Green was and still is the voice of nonconformists who manifest their independence, rejecting everything that stands in their way of achieving their goal.