Elseve Glycolic Gloss shampoo gently cleanses, nourishes and smoothes the hair fibers without weighing it down. The formula enriched with glycolic acid contained in the breakthrough technology with 2% Gloss Complex strengthens the hair fibers, improving their quality, making them shiny and perfectly reflecting light. Hair metamorphosis effect that lasts up to 10 washes*.

- Suitable for all hair types: straight, curly and bleached.
- 2x shinier** and 88% smoother hair***

*Instrumental test after 1 use of Glycolic Gloss shampoo + conditioner + treatment and 10 uses of Glycolic Gloss shampoo.
**Instrumental test.
***Instrumental test after using shampoo + conditioner + Glycolic Gloss treatment.

Application: Apply to damp hair, massage in, then rinse. For optimal results, use with Glycolic Gloss conditioner and 5-minute laminating treatment.