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Description
Préférence Vivid Colors inspired by the knowledge of L Oréal Paris experts. The formula with the consistency of a transparent gel contains specially selected dyes for a very intense, bright and expressive color. Quick and easy application. Use the Vivid Color post-color conditioner to nourish your hair and keep your color bright for up to 8 weeks*.
The Rose Gold shade was inspired by the pink signs on Melrose Avenue and the style of this street. Create your own look with the Vivid Rose Gold shade.
*instrumental test
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L'Oreal Paris Preference Vivid Colors colorant 9.213 Rose Gold

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