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Préférence Vivid Colors inspired by the knowledge of L Oréal Paris experts. The formula with the consistency of a transparent gel contains specially selected dyes for a very intense, bright and expressive color. Quick and easy application. Use the Vivid Color post-color conditioner to nourish your hair and maintain color brilliance for up to 8 weeks*.
The Smokey Gray shade was inspired by eleven unique high-end houses in Camden Town and their smoky facades. Create your own look with Vivid Smokey Grey.
*instrumental test
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