Blonde hair mask Joico Blonde Life Brightening Masque shine effect

Blonde Life is a collection of products focused on blonde hair. Products specially designed to protect, detoxify and increase the shine of blonde, bleached or multiple bleached hair.

A premium treatment thanks to formulas specially produced to combat the closure and staining of blonde shades - the main problems faced by blonde hair.

Blonde Life products protect against hair breakage, instantly lighten blonde hair, smooth and maintain the blonde hair color!

Blonde Life Brightening Masque results:

Nourishes, hydrates, illuminates and facilitates hair styling

Instantly hydrates bleached hair, which has undergone repeated dyeing and/or multiple bleaching techniques.

Revitalizes the structure and color of blond hair. The hair becomes soft and exceptionally shiny.

It neutralizes chlorine and removes traces of minerals for hair detoxification.

Use once a month as a detox treatment and additional nutrition.

Use the mask instead of or in addition to conditioner for thick/rough hair or for extremely sensitive blonde hair, up to 3 times a week.

Ideal for natural blond, dyed and/or bleached, as well as for hair subject to multiple bleaching.

Technology:

Smart Release Technology – The innovative JOICO system, of intelligent liposomes that allow the gradual release of active substances: arginine, keratin and rosehip oil on the hair, to repair, strengthen and protect the hair.

Tamanu Oil: Packed with essential fatty acids and Omega-6 and -9, this valuable and nourishing oil from Southeast Asia increases shine, protects color and removes brassy tones with every application.

Monoi Oil: Rich in essential fatty acids, this exotic mix of Coconut Oil and Gardenia Extract from Tahiti nourishes and protects each strand of hair, acting from the inside: providing hydration, giving softness, elasticity and volume. It acts from the outside: it smoothes the surface of the hair, fights electrification and protects against dehydration and damage caused by the environment.

Antioxidant Argan oil and essential fatty acids that help hydrate and nourish the hair.

Keratin: the natural protein component of hair, actively seeks out damaged areas and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking hair.

Benefits :

Detoxifies: Neutralizes chlorine and removes mineral residues, preventing the oxidation of color pigments inside the hair. And it prevents the appearance of yellow and copper tones, keeping blondes bright and perfect between dyeing and/or bleaching.

For overprocessed hair – The Blonde Life range is specially designed for sensitized hair, subject to multiple discolourations.