Shampoo for color protection Vitality's Care&Style Colore Chroma Shampoo

Dyed hair requires special care and attention to maintain the desired color for as long as possible.
Vitality's launches the Care & Style Colore line - care and styling products, specially designed for all types of dyed hair.
Care & Style Colore presents a rich floral fragrance. The intoxicating notes of jasmine bring to mind the scents of a rich garden.
Roses, orange blossoms, tiara flowers and ylang ylang unleash their vibrant warmth. Finally, intense vanilla and woody notes end the olfactory journey.
Chroma Power - The main ingredient of the Care & Style Colore line.
Chroma Power is a molecule extracted from the pomegranate pericarp, the membrane found inside the fruit. A 100% natural extract, it is rich in ellagic acid, a compound capable of combating the oxidation of the hair and preserves the color in the long term.
Effect:
Stops the fading of cosmetic hair color:
Improves color protection by +50% (compared to other active ingredients used by competitors).
It triples antioxidant longevity thanks to the action of vitamin E.
It creates a shield that protects the hair and keeps the cosmetic color inside the hair.

Care&Style Colore Chroma Shampoo
The color protection shampoo, designed to maintain and improve dyed hair.
91% natural, the foam with a soft and creamy texture offers a pleasant sensation, for a pampering experience and is enriched with VEG Mix (Vitality's patented botanical complex) and Chroma Power cleans, hydrates and softens the hair.

Results:
Its acidic pH favors the closure of the cuticle to protect the color and make it shine. Cleans the scalp and hair, giving the hair shine and a velvety appearance. It reduces color fading, which will prolong the duration of maintaining the color pigment in the hair.
Floral perfume of rose, orange blossom, monoi and ylang-ylang that immerses us in a warm and charming universe.

Active ingredients:
VEG Mix: hydrates and has antioxidant properties.
Chroma Power: protects hair color and has an antioxidant effect.
Polyquaternium 10: of natural origin, to help detangle the hair.
100% natural amino acids: similar to the hair and skin's own acids, they hydrate and refresh the hair, leaving it soft.