Shampoo for blonde hair with cool and cold shades and for gray hair. Clean Blonde Damage Rewind Purple Toning Shampoo by Fudge is a purple shampoo that eliminates yellow and brassy tones in the hair. Instantly removes warm shades (yellow and copper) from blonde and gray hair. Strengthens hair after chemical treatments and bleaching, thanks to the unique Opti-PLEX™ technology. The shampoo's ingredients penetrate deep into the hair to rebuild bonds damaged after chemical treatments (bleaching, dyeing) and heat styling. The hair is visibly brighter, stronger and smoother. Enhanced with FragranceFuse™ technology, which saturates each hair strand with a delicate scent that lasts for 24 hours.

How to use: Remember to always use highly pigmented purple shampoos with protective gloves.

1. Put on protective gloves.
2. Wet your hair.
3. Apply a small amount of shampoo to your gloved hand and spread it on your hair, massaging gently.
4. Leave on the hair for 2-3 minutes.
5. For thin hair or very visible yellow shades, leave in the hair for up to 5 minutes or use the intensive Clean Blonde Damage Rewind Violet-Toning Treatment.
6. Rinse the product from your hair thoroughly.
7. To maintain the effect, use an appropriate purple hair conditioner from the Clean Blonde or Clean Blonde Damage-Rewind lines.
8. The product is ideal for use once a week (intense purple pigmentation). Pay attention to the time you leave it on your hair - leaving the product on for too long may leave a purple shine on your hair.

TIPS
How does Fudge purple shampoo work? Clean Blonde Shampoo is the power of pigments. With blonde hair, you will fight unwanted warm shades (yellow and copper) for longer and maintain your ideal cool hair shade. It easily makes your hair retain its cool shade longer between visits to the hairdressing salon.

Can I use shampoo only on blonde and gray hair? Purple shampoos can work wonders on brunettes or for balayage. However, Cool Brunette toning shampoos are recommended for brunettes to reduce the visibility of red and orange shades.