ULTRA VIOLET For Blondes Intense Violet Shampoo by JOHN FRIEDA, a concentrated hair care product with pigments for radiant natural or color-treated blonde hair, is available at a discount in your online pharmacy. JOHN FRIEDA products are based on the belief that every head of hair is unique. To best meet the needs of color-treated or natural blonde hair, John Frieda has developed products designed to instantly neutralize yellow tones on the hair's surface: ULTRA VIOLET. The Intense Violet Shampoo gently cleanses the hair, neutralizes yellow or orange tones, and brightens the color. The violet pigments eliminate yellow tones and revive the color. Hair reveals a luminous, purer blonde, like you've just left the salon, from the very first use! Formulated without ammonia or peroxide. This shampoo can be used with every wash or alternately with your regular shampoo. Read more ↓