Permanent hair dye with pigment-lock technology that locks in color without the use of ammonia. Offers 100% coverage of white and gray hair, long-lasting and shiny color, while at the same time caring for and protecting the hair from damage. \ \ in a comparative study with the best-selling hair dye with ammonia, argan oil advanced colorant won 80% of women who said they would replace their dye of choice with the dye of Korres exclusive pigment-lock technology. \ \ first use \ \ if you are dyeing your hair for the first time. if you have not dyed your hair in the last 3 months or more. \ \ 1. put a towel over your shoulders to protect your clothes. apply some oily cream near the crown of your hair, so as not to dye your skin. remove jewelry and wear the gloves included in the package. \ \ 2. Empty the entire contents of the 50ml tube of dye into the bottle of color activating emulsion. \ \ 3. Close the cap and shake the mixture well for 2 minutes, until it becomes homogeneous. \ \ 4. Once the mixture is ready, immediately remove the entire cap, then unscrew its tip and screw the open nozzle back on. The product is only effective if applied immediately after mixing. Do not store the mixture after use. \ \ 5. Apply the mixture from roots to ends, section by section, using the tip of the applicator to separate the hair. Apply the remaining product to the entire scalp and massage gently. The mixture does not drip. \ \ 6. Leave it to act for 35 minutes. \ \ 7. Massage the hair with a little lukewarm water and rinse thoroughly until the water runs clear. then wash with a mild shampoo and rinse. \ \ 8. apply the included sunflower and mountain tea color-stabilizing conditioner for colored hair. massage carefully to ensure proper absorption of the ingredients. \ \ 9. leave on for 1-2 minutes and rinse. \ \ repeated use \ \ when hair grows long and you need to re-color the roots. \ \ 1. follow the instructions from step 1 to step 4. \ \ 2. apply the mixture only to the roots using the tip of the applicator to separate the hair. \ \ 3. leave on for 25 minutes. \ \ 4. apply the remaining mixture to the lengths of the hair, massage gently and leave on for another 10 minutes. \ \ 5. finish by following the instructions from step 7 to 9. \ \ important - in case the grey hair is particularly resistant, leave the dye for an additional 5 minutes for complete coverage of the grey. - if the colour on the rest of the hair has not faded, apply the remaining mixture to the lengths of the hair for another 5 minutes, for a brighter result. - always follow the recommended processing time, to avoid darker or lighter results in the hair colour. \