The LOVI 360° cup helps in the transition from sucking liquid from a training cup or a non-spill cup to drinking from a glass.

The contoured handles are designed for small hands and feature a rubberized, non-slip coating. SteriTouch antibacterial protection utilizes the natural antibacterial properties of silver to reduce bacteria by up to 99.99% within 24 hours. The cap protects the cup's lid from staining. The compatible lid is interchangeable with the Hot & Cold Friends cup. The cup also features a stable, widened base with an additional layer of rubber. It is made of child-safe materials and is BPA-free.

The 360° cap allows for liquid to be drawn in from anywhere around the rim. The innovative sealing system helps children become accustomed to a natural drinking style (like from an open cup), but without spilling. It is also intentionally designed not to leak (if shaken vigorously or dropped, drops of liquid will escape), thus teaching children movement control and preparing them for drinking from an open cup. The sealing system is easy to clean and features patented antibacterial protection.

It is intended for children over 12 months of age.