Description: Wella's 09/61 Iced Platinum Shinefinity Semi-Permanent Hair Color is a valuable ally for enhancing your hair. Its innovative, ammonia-free formula combines a glossy tint with a gel-cream texture for dazzling results. Thanks to its slightly alkaline, pH-balanced technology, it offers up to 6 weeks of hold without altering your natural hair color.

Enriched with shade 09/61 Iced Platinum, this semi-permanent hair color does not lighten hair, does not cover gray hair, and can even be applied directly after coloring or highlighting. Furthermore, its vegan formula, free of ammonia, silicones, alcohol, and direct pigments, ensures gentle hair care. Finally, its eco-designed packaging, made from 85% recycled cardboard and a 100% recycled aluminum cap and tube, reflects Wella's commitment to sustainability.

For optimal application, it is recommended to wear gloves and mix the hair color in a 1:1 ratio with the Shinefinity activator. It is advised to apply the product evenly to washed and towel-dried hair, leaving it on for 5 to 20 minutes depending on hair porosity and the desired result, then rinse. For a more intense or softer result, specific instructions are also provided, offering greater flexibility in application.

Wella's 09/61 Iced Platinum Shinefinity Semi-Permanent Hair Color, available in a 60ml bottle, is ideal for those seeking a commitment-free color that respects the hair fiber. Offering shine, even color, and conditioning, it will satisfy even the most demanding users.