Description: Wella's 09/13 Toffee Milk Shinefinity semi-permanent hair color is designed to provide a long-lasting, glossy finish. Its gel-cream texture allows for a smooth, even, glossy tint while protecting the hair fiber. The main advantage of this hair color lies in its ammonia-free formula, which preserves hair health and does not deeply alter the base color. The slightly alkaline, pH-balanced technology facilitates the penetration of color molecules into the hair fiber, ensuring optimal color development while protecting the cuticle for silky, healthy-looking hair.

Shade 09/13 Toffee Milk offers up to 6 weeks of color retention without altering the base color or lightening the hair. Furthermore, this hair color can be applied directly after coloring or highlighting, and fades naturally and evenly. The vegan formula of this product is an added bonus, as is its eco-designed packaging made from 85% recycled cardboard, with a cap and tube made from 100% recycled aluminum.

Regarding application, it is recommended to wear gloves and mix the color in a 1:1 ratio with the Shinefinity activator. Even application on washed and pre-dried hair, along with the different processing times suggested depending on the desired intensity, allows for a personalized result. For a softer result, it is advisable to leave the color on the lengths and ends for 15 minutes, then distribute the color with a comb, while a longer processing time under heat is recommended for a more intense result.

Wella's 09/13 Toffee Milk Shinefinity semi-permanent hair color comes in a 60ml bottle, offering a practical and economical format for creating custom colors while taking care of hair health.