Joico K-Pak Color Therapy Conditioner for Color-Protected Hair It's obvious to choose a shampoo that will maintain the intensity of your new shade, but it would also be wise to follow up with Joico K-Pak Color Therapy conditioner that seals in color. The highly nourishing formula acts as a shield that protects the vibrancy of color, moisturizing over time to make hair stronger and reduce hair breakage. Joico's extra-conditioning formula with African Manketti and Argan oils helps protect color vibrancy while providing extra moisture to strengthen and reduce breakage. A daily conditioner that respects both color and hair. Helps restore and protect hair for vibrant, long-lasting color*Doubles hair's resistance to breakage**Improves shine, elasticity and manageabilityHelps hydrate hair and improves elasticity and manageability Ingredients: African Manketti Oil, a rich source of Vitamin E, well-known for protecting against color fading due to environmental oxidative factors. The highest concentration of keratin, a protective protein found naturally in hair, actively seeks out damaged areas and helps repair hair by replacing lost proteins. They have the ability to adhere strongly to the surface of damaged areas. The result? Longer, healthier-looking hair. Argan oil is extremely rich in vitamins A, E and F, very rich in mono- and polyunsaturated fatty acids, linoleic acid and sterols, and has antioxidant properties well above average. Argan oil is the ideal ingredient for hair. Being 100% natural, rich in vitamin E and antioxidants, argan oil repairs damaged hair, moisturizes it, accelerates growth and shine; promotes intensive hydration and nourishment of hair. Joico Smart Release Technology is the unique system of intelligent liposomes that allow the gradual release of active substances into the hair: rosehip oil, arginine and keratin - to regain softness and shine, to rebuild and protect damaged hair, to maintain hair strength and elasticity. *Maintains over 82% of hair color after 18 washes**Against breakage of damaged hair during combing compared to a shampoo without conditioner; when used with K-PAK Color Therapy shampoo and conditioner