Description: Wella's Shinefinity Semi-Permanent Hair Color 07/81 Smoky Opal is an innovative formula that provides up to 6 weeks of color hold. Its glossy gel-cream texture delivers a flawless, even, and glossy tinted effect without damaging the hair fiber or altering the natural hair color. Thanks to its slightly alkaline, pH-balanced technology, it gently opens the cuticles for optimal penetration of color molecules, while preserving hair health. This vegan formula, free of ammonia, silicones, alcohol, and direct pigments, is kind to both hair and the environment. Furthermore, its eco-designed packaging is made from 85% recycled cardboard, with a cap and tube made from 100% recycled aluminum.

For optimal application, it is recommended to wear gloves and mix the product in a 1:1 ratio with the Shinefinity activator. The color can be applied evenly to washed and towel-dried hair, or directly to dry hair depending on the desired intensity and/or hair porosity. The processing time varies between 5 and 20 minutes depending on hair porosity and the desired result. For a subtle result, it is recommended to leave the product on the lengths and ends for 15 minutes, then distribute the color with a comb before rinsing. For a more intense result, leave the product on for up to 15 minutes under heat before rinsing.

Wella's 07/81 Smoky Opal Shinefinity Semi-Permanent Hair Color offers undeniable advantages. Its hair-friendly and environmentally conscious formula, combined with its long-lasting hold, makes it an ideal choice for those seeking vibrant color and unparalleled shine, while preserving hair health.