Dry skin is very often due to the growth of the small organism malassezia furfur, which causes inflammation and intense peeling. Various factors such as hormonal disorders, stress, pollution, mechanical or chemical reactions and inappropriate shampoos disrupt the normal flora of the scalp and favor its appearance. \ \ the anti-dry skin shampoo with celery and propolis: \ \ \ gently cleanses with absolute respect for the physiology of the scalp flora with mild cleansing agents and saponaria. \ effectively treats dry skin and prevents its recurrence, with active from the seeds of the celery plant. \ cleanses the scalp and removes dead cells, with antimicrobial propolis extract and organic tea tree essential oil. \ moisturizes and relieves itching, with organic honey, celery and organic lavender essential oil. \ prevents breakage and split ends, protects against external influences (pollution and styling) thanks to the apishield hs complex. \ the water in the composition has been replaced by a toning and anti-aging infusion of Greek and organic rosemary. \ \ \ dermatologically tested \ \ \ clinical study results* \ \ \ soothes the feeling of itching (76%). \ effectively combats dry skin (72%). \ moisturizes dry scalp (92%). \ leaves hair soft (92%). \ \ \ *clinical study on 25 people, men and women, 18-60 years old, with dry skin, 4 weeks, % of participants agreeing \ \ use: \ \ apply a small amount to the scalp and lather. rinse with plenty of water. \ avoid contact with eyes. for external use only. \ \ our advice! \ for healthy and strong hair, both hair and scalp care are important. sometimes using a single product is not enough to cover all the hair's needs. that's why we recommend 3 simple steps for a holistic treatment against dry skin: \ \ 1) before shampooing, the oil against dry skin and dandruff for intensive care effectively combats even the most severe and persistent cases of dry skin and oily dandruff, as well as immediately relieves irritation and intense itching. \ \ 2) for shampooing, choose the specialized shampoo against dry scalp. for the intervals between treatments, use the gentle shampoo for sensitive scalp with lavender and honey. \ \ 3) after shampooing, you can apply the apivita daily conditioner or the express beauty moisturizing mask to the lengths and ends for more intensive care. \ \ \ additional tips: \ \ \ make sure to avoid scratching the head as it can injure the scalp and make it vulnerable to infections. \ use mild shampoos that do not irritate the scalp. \ avoid very hot water when shampooing. \ during shampooing you can massage with your fingertips, to stimulate microcirculation. \ limit hot styling that damages and dehydrates the hair. \ let your hair dry naturally. \ follow a balanced diet rich in fruits and vegetables. \ if the problem persists, schedule a visit to a dermatologist. \ \