Shampoo for blond hair Vitality's Purblond Glowing Shampoo with phytokeratin

Blond is the timeless and ageless color, it has infinite shades that declare everyone's personality.
Blonde hair has a delicate structure. If the shade is obtained cosmetically, the hair tends to become drier, more porous, devitalized and turns into a dull color. Repeated shampooing can make the hair color fade and acquire unwanted reflections.
To keep its charm, the blonde has specific needs and requires dedicated professional products
PurBlond is the next generation of professional system for pure blond and full of light.
PurBlond is the solution for blond, discolored hair, with strands or natural gray, which neutralizes yellow-orange reflexes and restores the intensity and vitality of a dull color.
It is the complete range of products created to offer the customer a 360° service
all products of the PurBlond line are enriched with phytokeratin derived from hemp and rice.
Phytokeratin is a keratin totally derived from plants capable of replacing the traditional one, also in terms of performance. The phytokeratin used is a combination of proteins obtained from natural ingredients that help improve hair elasticity and resistance by caring for the delicate structure of blonde hair.

Vitality's PurBlond Glowing Shampoo shampoo with special anti-yellow formula for blonde, bleached, highlighted or naturally gray hair.
Hair regains vitality and color intensity, resulting in elastic and revitalized hair.
Extremely rich in purple pigments and phytokeratin, neutralizes unwanted yellow-orange reflexes, hair becomes instantly soft and shiny.

Ingredients
1. Fitokertin - Improves the resistance and elasticity of the capillary fiber.
2. Violet pigments - Neutralizes the unwanted yellow-orange tones and restores the intensity and brightness of the color.