Professional permanent paint, affordable and easy to apply. ArgiPlex technology combines the power of three advanced complex formulas, proven to be beneficial for hair repair and for keeping pigment in the hair shaft, ensuring exceptional, vibrant and shiny results. This innovative technology restores the level of Arginine in the hair, which is lost during the dyeing process. The result: Hair breakage is visibly reduced, it is immediately restructured and strong. The hair does not become brittle, but increases its elasticity and resistance to breakage. Benefits: - the hair remains hydrated, pleasant to the touch and shiny, with a vibrant color that perfectly resists up to 30 shampooings; - healthy appearance of the cuticle; - 100% coverage of white hair; - low ammonia content.