Do you like it when your hair stands out from the crowd and radiates shine for a long time?

The ultra LIVE Intense Bleach bleach will give you up to 8 shades of lightening and will allow you to get an intense and pure platinum blonde, with a beautiful and long-lasting shine.

Now create brilliant color with even results from root to tip!

SCAN THE QR CODE AND SEE HOW YOU LOOK IN THE NEW COLOR!!!*

UP TO 8 LEVELS OF LIGHTENING: The formula lightens hair up to 8 levels while giving it a beautiful platinum blonde color.
BLONDE WITHOUT COPPER TONES: Discover the power of long-lasting, clear blonde with an anti-copper tone effect.
CARE: Formula enriched with polishing oil provides intensive care for up to 80% less damaged hair.
COLORING IN PROGRESS: Level 3.
THE SUSTAINABLE CHOICE: FSC certified packaging, made from responsibly sourced raw materials.
The shade B11 Frosty Blonde is recommended for hair from light blond to dark blond. Suitable for all hair types**.

The highlighted effect is the closest to the hair shade of the model on the front of the packaging. The coloring effect of previously dyed hair may differ from that shown on the packaging. This shade is not suitable for hair that is more than slightly gray.

Be creative!

LIVE is a brand that will help you show your true self.
Discover and play with infinite color possibilities and unparalleled color intensity.

Create your own WoW effect with the striking colors of LIVE!

*The lighting effect depends on the natural hair color, the virtual filter is only a suggestion of the final effect. For hair thinner than chin-length or thick, we recommend using 2 packs.
**not suitable for damaged hair.