The Jordan Step by Step 2 toothbrush is intended for children between the ages of 3 and 5 and is the next step in a three-step program for learning proper tooth brushing habits. The product has been specially designed for children who are at the stage of learning how to brush their own teeth. Its purpose is to develop proper oral hygiene habits in children.

The size and shape of the toothbrush handle have been adjusted to the child's hand size and manual skills at this stage of development. The small head with soft fibers perfectly cleans baby teeth, and the special Active Tip tip with longer fibers helps to reach hard-to-reach places. The colors and patterns on the toothbrush that are attractive to young children make daily brushing fun.