Knowing that Lacoste owes its origins to tennis, it is understandable that the sport should be reflected in its image in one way or another. But can you say how? Following the brand's image philosophy - a hidden depth of subtle elegance - each element of the Lascoste Essential image has been created to create brilliant connections between Lacoste's heritage and its chic, modern incarnation. Lacoste Essential is the quintessence of a new approach: it's freedom in a bottle, an invitation to be yourself. Because, with Lacoste, it's not about being obsessed with fashion or appearance, or being noticed every night in the most fashionable places or with the hottest people: it's about feeling comfortable in your own skin, which also makes other people around you feel comfortable. And what better way to convey this message than with perfume?