Oral-B

Oral-B is an American manufacturer of toothbrushes and other oral care products. The first Oral-B toothbrush hit the market in 1950. At that time, it was a "regular" mechanical toothbrush, but in 1968, the company introduced the first electric toothbrush. In the same year, Braun also introduced an electric toothbrush. Interesting fact: the Oral-B toothbrush was the first toothbrush to visit the Moon. In 1969, the Apollo 11 astronauts took this brand of toothbrushes on board.

In 1984, Gillette acquired Oral-B, opening up unprecedented opportunities for the brand, including a partnership with Braun. Thanks to this collaboration, Oral-B continues to grow in strength, entering new markets around the world.

In 2001, Oral-B obtained exclusive rights to use Disney characters on its products. This was not the first such collaboration: in 1984, the company released a series of Star Wars toothbrushes, and in 1997, a series featuring Nickelodeon characters.

In 2006, Oral-B became part of Procter & Gamble. This merger allowed the brand to become the world leader in the production of electric toothbrushes.

Currently, the range is incredibly wide:

• electric toothbrushes:
  • Genius series;
  • SmartSeries;
  • Pro;
  • Vitality;
  • children's series.
• Oral irrigators and toothbrushes;
• Replaceable brush heads for all toothbrushes;
• Regular toothbrushes for children and adults;
• toothpastes;
• dental floss;
• whitening strips;
• mouthwashes.

All toothbrushes are designed with the needs of the target audience in mind, whether it's a rounded head, special bristles or a ribbed surface for cleaning the tongue and inside of the cheeks.

An incredibly wide range, affordable prices, American quality and availability in all pharmacies and cosmetics stores allow the Oral-B brand to firmly hold its position among the top brands in Europe and around the world.