Products from Italy

Italian health and beauty brands, delivered to the UK

In Italy, a lot of everyday health and beauty shopping happens somewhere the UK doesn't really have an equivalent for: the parafarmacia, a self-service retail format that sits alongside traditional pharmacies and specialises in non-prescription supplements, skincare and personal care. It's part of why brands like Esi and L'Erbolario, rooted in Italy's long tradition of herbal remedies (erboristeria), are so present on Italian shelves but barely known outside the country.

This category draws on that same range: dermocosmetics from Bioderma, Rilastil and Isdin, Curasept and Meridol for dental care, Metagenics and Professional Dietetics supplements, and Biorepair's enamel-focused toothpaste line, alongside dozens of smaller Italian specialists.

Frequently asked questions

Is this a Liki24 product, or am I buying from an Italian shop?

You're buying from the Italian pharmacy or parafarmacia that lists the item - that's the seller, always. Liki24 doesn't hold stock or sell anything itself; placing an order simply tells an independent delivery agent to make that purchase on your behalf, using your account. From the moment it's bought, the product is yours, and Liki24's part is arranging the trip to the UK.

Is there more to this category than the brands listed here?

Plenty. Alfasigma, Giuliani, Vital Proteins and dozens of others are all part of the Italian catalogue - the brand filter at the top of the page is the quickest way to see who's included.

What tends to sell best out of this category?

Dental care and oral hygiene brands are a standout for UK orders - Curasept and Meridol especially - alongside general vitamin and mineral supplements.

What's the delivery route from Italy?

Parcels cross into the UK with UPS, which is also where your tracking number comes from once it arrives. For the leg within Europe, Liki24 may route your order through other couriers, such as DHL or GLS, depending on where it's coming from.

Is the product information in Italian?

The packaging itself, yes - it ships exactly as it left the Italian retailer, leaflet and all. For an English rundown of what you're ordering, check the description on the relevant product page before you buy.

Am I ordering a UK-approved product?

No - this category is made up of Italian-market products, packaged and regulated for sale in Italy rather than the UK. Since your delivery agent is buying each item from an Italian pharmacy or parafarmacia specifically for you, it arrives as a personal import - similar to buying it yourself while in Italy. Read the product page carefully for ingredients and usage, and note that medicinal products aren't included in this category.