The latest innovation, an incredible formula and amazing results that shake up the market! The SMARTRELEASE technology of the Defy Damage range is the best weapon you can use to face the challenges of the 21st century, aiming for healthy and beautiful hair! It protects the hair against the damage caused by the environment, everyday, offering strong, protected hair of maximum beauty, with an innovative hair care technology. The Defy Damage home care product line offers complete care and 360 degree protection against physical, thermal and environmental damage. Defy Damage creamy shampoo, with structural ingredients to provide protection. Gently and deeply cleans the hair, removing the accumulated dirt without damaging the cuticle and the paint. Result: shiny, smooth and clean strands, which look wonderfully flexible and healthy.