Description: My Keratine Urban Keratin Clarifying Shampoo 400ml
Keratin smoothing preparation shampoo

Urban Keratin My Keratin Clarifying Shampoo is specially designed to treat and cleanse hair against various external aggressions (pollution, coloring, bleaching, etc.).
The shampoo opens the hair cuticles to optimize the penetration of keratin and its natural richness and prepares the hair for treatment.

It corresponds to the first step of the Urban Keratin keratin smoothing treatment.

Formaldehyde-free.

Application method:
Step 1:
Prepare your hair with Clarifying Shampoo #1.
Perform 2 washes to thoroughly cleanse the hair and leave the second wash on for 5 to 12 minutes, for sensitized hair vs. natural, thick hair.
The hair should feel rough to the touch; as soon as this is the case, rinse the hair thoroughly.
Dry hair 100% using a hairdryer, without using a brush.

Step 2:
Shake treatment #2 well before use, then apply strand by strand, 1cm from roots to tips and remove excess product with a fine comb.
Comb the hair back.
Leave on for 20 to 40 minutes, for wavy and straight hair VS for curly and frizzy hair, without covering the head.

Then dry using a hairdryer.

Step 3:
Finally, proceed with straightening using a flat iron, passing the plates over each strand of hair (6 times on damaged hair and up to 10 times on natural hair), always starting from the nape of the neck.

Step 4:
To maintain hair following this keratin protocol, wash hair with keratin care shampoo #3.
Apply to wet hair, massage into the scalp and leave on for 2 minutes before rinsing thoroughly.

Step 5:
Finally, finish with the #4 keratin treatment conditioner, which is the last step in this care routine.
Apply to towel-dried hair, massage from lengths to ends and leave on for 5 minutes before rinsing thoroughly.

Capacity: 400ml