Gratis levering voor bestellingen boven £49
European Health & Beauty Products in the UK
Liki24 lets people in the United Kingdom order health, wellness, and beauty products that are sourced from pharmacies and retailers across Europe. Many of these items — familiar Continental brands, or products simply priced lower on the continent — are hard to find on a British high street. When you place an order, an authorised pharmacy in the source country is the seller, and Liki24 arranges the purchase on your behalf and ships everything to your door as a single tracked parcel.
Why buy across borders?
Two things stand out. The first is choice: European pharmacies and retailers stock brands and formulations that UK shops don't carry, so you can order the exact product you already know rather than settle for a substitute. The second is price: the same item can cost noticeably more or less from one country to the next, and Liki24 compares sellers to land on the lowest available price. If you've settled in the UK from elsewhere in Europe, it's often the fastest way to get back the everyday products you grew up with — the Polish magnesium that was always in the cupboard, a Romanian zinc supplement, or the German vitamin C you won't find on a British shelf.
Choose where your order ships from
Many products are offered from more than one country at the same time, each with its own price and its own delivery window — so you can weigh cost against speed before you buy. On a single vitamin listing, for example, you might see the same item available from Poland, Romania and Germany at three different prices, with three different arrival dates, and simply pick whichever suits you. Faster options usually cost a little more. Every price already includes VAT, and the country a product ships from is always shown on its listing.
How cross-border ordering works
When you place an order, an authorised pharmacy in the source country supplies the item, Liki24's delivery agent buys it on your behalf, and it travels to the UK with UPS tracking, so you can follow its status and location the whole way. Most orders ship from a network of European suppliers — chiefly Romania, Poland, and Slovakia, with others arriving from France, Germany, Greece, Italy, and Spain. Because parcels cross into the UK from the EU, import duties or taxes may occasionally be charged on delivery. Each item ships in its original, unopened packaging, so the box, leaflet and instructions inside are in the source country's language; Liki24 doesn't translate or relabel them, and an English description is provided on the website listing instead.
What you'll pay: currency, VAT, and a clear total
You're charged in pounds sterling (£), and the product prices you see already include VAT — there's no separate currency conversion for you to work out and no VAT added at the checkout. Before you confirm, the total is laid out in full: the product price, delivery (£5.99 standard, or free over £49), and, on baskets under £24, a £3.50 small-order fee. The only charge that can arrive separately is any customs or import duty, which is set by UK customs on EU parcels rather than by Liki24. The specific payment methods you can use are listed on the Delivery & payment page.
Browse by country of origin
Explore products by the country they ship from. Each note points to what a country is best known for, not the limit of what it stocks — supplements, skincare, beauty and personal care turn up across the board.
- Products from France
Dermocosmetics and pharmacy skincare brands. - Products from Germany
Supplements, baby care, and popular wellness brands. - Products from Greece
Natural cosmetics and food supplements. - Products from Italy
Skincare, supplements, and mother-and-baby lines. - Products from Poland
Supplement, skincare and personal-care brands popular across Central Europe. - Products from Romania
A broad range of supplements, cosmetics and personal care. - Products from Slovakia
Central European supplement, skincare and personal-care brands. - Products from Spain
Skincare, supplements and sports nutrition.
What you'll find
The cross-border catalogue spans vitamins and food supplements, dermocosmetics and skincare, mother-and-baby lines, sports and diet nutrition, beauty, and everyday personal care. It brings together original items from makers such as Solgar, La Roche-Posay, and Doppelherz, plus regional supplement and cosmetic brands that rarely reach UK shelves. Everything is non-prescription.
Frequently asked questions
Which countries does Liki24 source products from?
Depending on the item, orders ship from suppliers in France, Germany, Greece, Italy, Poland, Romania, Slovakia, and Spain. Most parcels are dispatched from Romania, Poland, and Slovakia.
Can I choose which country a product ships from?
Often, yes. Many listings show the same product available from several countries at once, each with its own price and delivery window, so you can pick the option that best balances cost and speed. The country a product ships from is always shown on its listing.
Why is a product available here but not in UK shops?
European pharmacies and retailers carry brands and formulations that simply aren't distributed through UK stores. Liki24 sources those items directly in their home market, so you can order products a British shop wouldn't stock.
In what currency am I charged?
In pounds sterling (£). The prices you see are the prices you pay in £ — there's no separate currency conversion for you to work out, and any exchange between currencies is handled behind the scenes rather than passed on as a surprise at the checkout.
Is the price I see the final price, or are there hidden fees?
There are no hidden fees. Product prices already include VAT, and before you confirm an order the full total is shown: the product price, delivery (£5.99 standard, or free over £49), and, on baskets under £24, a £3.50 small-order fee. The only charge that can arrive separately is customs or import duty, which UK customs — not Liki24 — decides.
Will I have to pay customs or import duties?
It's possible. Because parcels enter the UK from the EU, UK customs charges or import taxes are sometimes added when the courier delivers your order. Any such charge is set by customs, not by Liki24.
What happens if my parcel is held at customs or delayed?
Occasionally a parcel takes longer if customs inspects it. Your order ships with UPS tracking so you can follow its progress, and if it's held up or an unexpected charge appears, Liki24's support team can help you sort it out.
Is it legal to order health and beauty products from the EU to the UK?
Yes. Everything Liki24 handles is non-prescription — supplements, vitamins, cosmetics, skincare, and personal care. Liki24 isn't the seller: an authorised pharmacy in the source country sells the item, and Liki24 arranges its purchase and delivery to you. Ordering these everyday health and beauty products for personal use is entirely legal, and any customs formalities are handled as part of delivery.
Are the products the same as the UK version?
They're genuine original products bought from certified sellers, and the seller's receipt travels with the order. Because they're sourced abroad and shipped in their original, unopened packaging, the box, leaflet and instructions are in the source country's language — the contents are the same product, and an English description is provided on the website listing rather than inside the parcel.
Are supplements and cosmetics from Europe safe and regulated?
Yes. The products are original items sold by authorised European pharmacies and retailers and were made to be sold within the EU, where supplements and cosmetics are regulated. They're the same authentic goods available in their home market, simply delivered to you in the UK.
How long does delivery to the UK take?
Standard delivery usually takes about 7–14 working days (£5.99) and express air around 2–4 working days (£9.99), with free delivery over £49. Every parcel ships from the EU with UPS, and you can follow its status and location the whole way. Delivery windows vary by source country, and each is shown on the product before you order.
Will my cross-border order actually arrive — how reliable is it?
Yes. Liki24 serves millions of customers across eleven countries, and every order ships with UPS tracking so you can follow it from dispatch to your door. If anything goes wrong along the way, support can step in to help.
Can I return a cross-border order?
Returns follow Liki24's standard policy. As with most health, supplement, and cosmetic items, products can't usually be returned once they've been opened, for hygiene reasons; but if something arrives damaged, incorrect, or faulty, contact Liki24's support and they'll help put it right. See the Delivery & payment page for the full terms.
Does Liki24 deliver to all of the UK?
Liki24 delivers across the United Kingdom, and your exact delivery estimate is shown at the checkout before you order. Some remote areas, such as the Scottish Highlands and islands, can take a little longer for a parcel to reach. If you're unsure about your specific address, the estimate on the product page is the quickest way to check.
Do these include prescription medicines?
No. Everything on the platform is non-prescription — food supplements, vitamins, cosmetics, skincare, and personal care. Liki24 is not a pharmacy and does not supply prescription-only medicines; authorised pharmacies are the sellers, and Liki24 arranges purchase and delivery on your behalf.
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