Livraison gratuite pour les commandes supérieures à £49
What is Liki24?
Liki24 is a cross-border shopping service for health, wellness, and beauty products. UK customers browse a single catalogue of over 250,000 items, and Liki24 sources the chosen products from vetted retailers right across Europe and brings them together in one delivery. It keeps no inventory of its own — each product is bought for the customer only once an order has been placed.
Liki24 at a glance
- What it is: a cross-border marketplace for health, wellness and beauty — not an online pharmacy.
- Catalogue: over 250,000 products from 12,000+ trusted sellers, including European brands you won't find on a UK high street.
- Where products come from: sourced from pharmacies and shops right across Europe, including Poland, Romania, Slovakia and many others, then delivered to the UK as one tracked parcel.
- Scale: serving millions of shoppers since 2017 through 11 local Liki24 sites across Europe; in the UK since 2025.
- Delivery: express air 2–4 working days (£9.99) or standard 7–14 days (£5.99), free over £49, fully tracked; occasional EU customs charges may apply.
- Payment: Visa and Mastercard, PayPal, Revolut, Google Pay, or Apple Pay.
- Support: live chat and email, weekdays 7am–4pm.
- Prescriptions: none — supplements, vitamins, cosmetics and personal care only.
Operated by FAMCARE TECHNOLOGIES S.R.L (Bucharest); the Liki24 name is held by Liki24 Ltd (Cyprus).
What you can buy
The range stretches across everyday and specialist needs: vitamins and food supplements, dermocosmetics and skincare, mother-and-baby lines, slimming aids, diet and sports nutrition, eye care, intimate and sexual wellness, home medical devices, pet health, and household basics. Familiar manufacturers on the platform include Solgar, La Roche-Posay, Bayer, Sanofi, GSK, Doppelherz, Reckitt, and Teva, among many more.
How it works
Every order is fulfilled by hand. A local buyer visits the participating shop, pays the retailer's own shelf price for the requested items, and tucks that shop's receipt into the parcel. Liki24 takes nothing on the goods themselves — you cover the retailer's price plus a delivery charge and no hidden commission. If a product's price moves by more than a tenth between listing and purchase, the order pauses until you confirm.
Why people use Liki24
The main draw is reach. Because stock is pulled from suppliers right across Europe — chiefly Romania, Poland, and Slovakia, alongside many others — shoppers can track down formulations and brands that never reach UK shelves, or that simply cost less abroad. The same product can carry very different price tags from one market to the next, so the platform compares competing sellers to surface the lowest one. One practical point: each item ships in its original, factory-sealed packaging, so the box, leaflet and instructions inside are in the source country's language — a product from Poland, for example, arrives entirely in Polish. Liki24 doesn't open, translate or relabel the packaging; an English product description is provided on the website listing instead.
Delivery and payment
Parcels travel from the EU with UPS, and you will receive a tracking link so you can always track the status and location of your order. Two speeds are offered — standard, typically 7–14 working days at £5.99, and express air, roughly 2–4 working days at £9.99 — with the exact estimate shown before you pay and postage waived once the basket clears £49. Smaller baskets attract a small handling fee that falls away above £24. Because goods cross into the UK from the EU, import duties or taxes are occasionally charged on arrival. Checkout accepts Visa and Mastercard, PayPal, Revolut, Google Pay, and Apple Pay. Regulars can schedule recurring "Autoship & Save" deliveries for an added discount, earn £1 in rewards for each review they post, and take £3 off a first in-app order over £39 with the code APP3.
Trust and credentials
Liki24 started in Ukraine in 2017, began expanding across Europe in 2021, and opened in the UK in 2025; it now runs storefronts in eleven European countries. Ahead of each market launch, its buy-and-deliver model was examined by legal, tax, and pharmaceutical advisers to keep it in step with national rules and EU-wide regulation. Product and editorial content is checked by practising doctors and medical editors. The business is venture-backed and has been profiled by outlets including Tech.eu, Sifted, and Forbes. It is led by chief executive Anton Avrynskyi and operated by FAMCARE TECHNOLOGIES S.R.L in Bucharest, with the Liki24 name held by Liki24 Ltd in Nicosia, Cyprus.
Learn more
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Frequently asked questions
Is Liki24 legit and safe to use?
Liki24 has been trading since 2017 and now works across eleven European countries. Its model was cleared by legal, tax, and pharmaceutical specialists before launch, everything it sells comes from licensed health and beauty retailers, and its health content is checked by medical professionals.
Are the products on Liki24 genuine?
Yes — each item is an original product bought in person from a certified shop, and that shop's receipt travels with your order. Because it's shipped in its original, unopened packaging, the box, leaflet and instructions are in the source country's language — a product from Poland arrives in Polish, for example — and an English description is provided on the website listing, not inside the parcel.
Do I need a prescription to order from Liki24?
No. Liki24 handles non-prescription health, wellness, and beauty goods only. It is not a pharmacy and does not supply prescription-only medicines or medical consultations.
Which countries can Liki24 deliver to?
Liki24 has local sites in eleven countries: Austria, Belgium, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, the United Kingdom, and Ukraine. Beyond these, its Global service delivers to many other countries worldwide by air.
How long does UK delivery take, and can I track it?
Standard delivery usually takes about 7–14 working days (£5.99) and express air around 2–4 working days (£9.99), with the exact estimate shown at checkout. Every parcel ships from the EU with UPS, and you'll receive a tracking link so you can follow its status and location throughout.
What if an item is missing, wrong, or damaged?
Health products usually can't be returned to the retailer, but if something arrives damaged or spoiled, Liki24 will take up the case and pass it to the delivery provider. If a price climbs more than 10% before purchase, they wait for your go-ahead first.
How do I contact Liki24?
Through live chat or email on the Contacts page. The support team is available on weekdays from 07:00 to 16:00.
Will I have to pay customs or import duties on a Liki24 order?
It's possible. Because parcels enter the UK from the EU, UK customs charges or import taxes are sometimes added when the courier hands over your order. Any such charge is set by customs, not by Liki24.
How does Liki24 handle my personal data?
Liki24 (FAMCARE TECHNOLOGIES S.R.L) acts as the data controller under the EU GDPR and keeps its data on servers within the EU. You can ask to see, correct, or delete your information at any time. It deliberately doesn't collect health details, and your card is stored only as a secure token, never as the full number.
Are Liki24 products in date and stored correctly?
Everything on sale is an everyday supplement, vitamin, or cosmetic, so none of it needs specialist cold-chain shipping. Any storage limit, such as keeping a supplement below 25°C, is printed on the pack, so it is worth checking the label; standard courier transport isn't temperature-controlled.
Is payment on Liki24 secure?
Yes. Payments run through established providers, your card is held only as an encrypted token and mask rather than the full number, and the final total is confirmed before anything is charged.
Is there a minimum order or any extra fees?
There's no strict minimum, but a small handling fee applies to baskets under £24, and standard delivery is charged unless your basket reaches £49.
Is there a Liki24 app?
Yes. Liki24 has apps for iOS and Android that let you browse, order, and follow your parcel at each stage. A first order placed in the app over £39 gets £3 off with the code APP3.
Can I order prescription (Rx) medicines from Liki24?
No. The entire catalogue is non-prescription: supplements, vitamins, and cosmetics. Liki24 does not stock, sell, or deliver prescription-only medicines.
