Joico LumiShine Lumi10 permanent hair dye The first fastest JOICO permanent coloring process – coloring process in just 10 minutes – without compromising white hair coverage, vitality or color longevity. A collection of key shades that will maximize the effectiveness of the procedure. Experience fast coloring, permanent color in just 10 minutes! Time is money - make every minute count with LUMI10™. Permanent hair color, it contains Joico's patented quick coverage technology: Quick Coverage System™ to provide 100% coverage of white hair in just 10 minutes, also obtaining up to 2 times the shine. The varied range of fast-acting colors, rich and deeply pigmented shades offer a bright color with long-lasting results, designed to increase your creativity and efficiency with fast results. Results: Permanent color in just 10 minutes 100% coverage of white hair Concentrated pigments that ensure immediate deposit Long-lasting color Benefits: Permanent hair color obtained in just 10 minutes 100% coverage of white hair Reduced breakage and strengthened hair Soft hair and appearance luminous Additional polymers nourish and protect colored hair for up to 30 shampoos (when followed by K-PAK Color Therapy shampoo and conditioner) All the benefits of LumiShine, including up to 2 times the shine vs. untreated damaged hair.