Vitality's Art Absolute - permanent hair color Art Absolute defines the link between fashion and the most current hair coloring trends. The innovative "Binominal Effect" technology contained is guaranteed by the exclusive formula of the Art Absolute coloring cream (94ml) together with the "Art" Essential Oil (6ml) The exclusive content of the color pigments in each tube of the Art Absolute coloring cream and the presence in the box of the two sachets of Essential Oil, a complete mix of jojoba oil, rice oil and olive oil, natural extract of chamomile, mallow, lime and marigold ensure an effective system for protecting the scalp and hair during dyeing; at the same time increasing the brightness of the color and facilitating the mixing and application of the color mix. Technology: Prepares the hair fiber to absorb the color pigment Ensures protection of the hair fiber and the scalp The color is uniform and resistant to repeated washing The hair structure is improved, the hair becomes much healthier Soft hair and easy to comb, natural coloring Benefits: Regenerates keratin Softens the cortex and protects the scalp The coloring mixture penetrates gradually and evenly through the hair fiber and colors the melanin (the natural pigment of the hair) The low percentage of ammonia minimizes the possibility of skin irritation and the appearance of possible rashes Anti-inflammatory, moisturizing and soothing action Rebuilds the hair fiber Improved resistance of the Art Absolute color is due to the microemulsions of fatty alcohols contained - these are insoluble in water - which prevent the color pigments from dissolving in water. Thus, durability and color stability are guaranteed. Delicate perfume for a pleasant coloring!