Using NORDICS toothpaste with activated charcoal is an excellent alternative to natural teeth whitening, as charcoal is known for its high plaque absorption. Dental plaque causes small dark discolorations on the teeth, and their origin can also be traced to the consumption of wine, coffee, tea and the consumption of different types of fruit. Activated charcoal gently removes bacterial plaque and restores the natural white color of the teeth without damaging the enamel. The toothpaste does not contain SLS, fluoride, PEG, titanium dioxide, preservatives, parabens or sugar. Matcha is the highest quality and strongest green tea in the world. It is always harvested by hand and is rich in antioxidants. According to many medical studies, matcha has three times stronger antioxidant effects than regular green tea. Matcha means peace and harmony between body and soul, and I believe our soul deserves a proper treat.