The secret of keeping the color as in the first days after dyeing**

Innovative, highly protective care composition

1. Keeps color for a long time*: Helps keep color pigments inside the hair and achieve intense color after each wash.
2. Nourishes and protects hair: Leaves hair soft to the touch and deeply nourished.
3. Extends the shine: Helps to maintain the bright shine of the color as in the first days after dyeing**.

Proven effectiveness

Tested on red, blonde and brown.

*Instrumental test after applying Color-Vive shampoo and conditioner on classic oxidizing hair dyes. **Consumer test with 204 women after using Color-Vive Shampoo and Conditioner.

Use

Apply to wet hair along the entire length, massage gently and rinse well. Then use the Color-Vive conditioner for even better color protection.

Package size

400 ml

Composition

Aqua/Water, Sodium Laureth Sulfate, Dimethicone, Coco-Betain, Sodium Chloride, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, MIPA Cocamide, Tocopherol, Cocos Nucifera Oil/Coconut Oil, Sodium Benzoate, Sodium Hydroxide , ethylhexyl methoxycinic acid, poly(()) linseed oil), fumaric acid, benzophenone-4, benzyl alcohol, benzyl salicylate, linalool, alpha-isomethyl ionone, carbomer, geraniol, citronellol, BHT, citric acid, hexylene glycol , hexyl cinnamal, fragrance/perfume

Try other products of the L'Oréal Paris Elseve brand, which you can find in the Cosmetics, Hair Cosmetics and Shampoos categories. The product now has a 1% discount. If you are not sure about the choice of this product, be inspired by the Shampoos for highlighted hair category.